KP Snacks has announced a major packaging reduction for its premium snack brand Tyrrells, with plastic packaging being cut by 25% across the range.
Rolling out this month, the new packaging will save 113 tonnes of plastic per year.
This latest packaging reduction reflects KP Snacks’ broader commitment to sustainable packaging, a key pillar of its ‘Taste for Good’ responsible business plan. The move follows a 410-tonne plastic packaging reduction across KP brands in 2021.
With Tyrrells shoppers identifying plastic waste as their top concern, consumers will be made aware of the reduction through a flash on pack, featuring the message: “We’re taking action with 25% less packaging.”
Dan Winslet, Global Tyrrells Marketing Controller, said: “We know that protecting the environment is a top priority, motivating purchasing decisions and we’re glad to be supporting both shoppers and our retail partners by slashing our plastic usage.”
