KP Snacks has launched a new on-pack promotion to fund brand new community cricket pitches as part of its partnership with The Hundred, a 100-ball cricket tournament.
The promotion forms part of KP Snacks’ initiative to give back to local communities and encourage more people to get active.
Each promotional pack purchased will help fund 35 permanent community cricket pitches in urban areas where The Hundred teams are based. In addition, the promo gives shoppers the chance to win one of over one hundred £100 cash prizes from now until November, by entering a prize draw.
Rolling into stores this month, The Hundred packs will run across Eat Now ranges and select sharing and multipack SKUs for the KP Snacks brands which feature on the shirts of the eight men’s and women’s teams competing in The Hundred: popchips, Butterkist, Pom-Bear, Tyrrells, KP Nuts, Hula Hoops, McCoy’s and Skips.
The community pitch initiative builds on KP’s ‘Everyone In’ campaign which launched in 2021 alongside the first edition of The Hundred tournament. Through Everyone In, the brand has given away more than 10,000 sets of bats and balls. KP Snacks will continue using the campaign to offer free and simple ways for families to get involved in cricket in line with its commitment to deliver over a million opportunities to get active by 2033.
Kevin McNair, Marketing Director at KP Snacks, said: “We are delighted to launch our new community cricket pitch initiative this year as a creative and meaningful way to invest in the future of local communities while encouraging healthier lifestyles. At KP Snacks, we recognise we have a responsibility to our consumers and communities, and we are proud to be helping thousands of families become more active through our five-year partnership with The Hundred.”
