Kopparberg’s new launch is no joke

Kopparberg frozen fruit cider pouches

Kopparberg has turned its attention to the rising trend for frozen beverages with the launch of the world’s first frozen cider – Kopparberg Frozen Fruit Cider.

Available in Strawberry & Lime and Elderflower & Lime, the new drink is on the shelves from May via a number of Off-Trade retailers, and is packaged in a metallic pouch.

Frozen Fruit Cider is the result of an April Fool’s joke last year which saw the company “launch” a range of fruit-flavoured cider ice lollies. The favourable public reaction led to Kopparberg “reimagining the icy creation into a refreshing adult drink fans would love”.

“The demand for a frozen variation of Kopparberg was outstanding so we’re thrilled to be able to launch the new product for summer 2015,” said Jodie Alliss, Brand Manager at Kopparberg. “Offering the ultimate summer refreshment and resonating with a slightly older audience, Kopparberg Frozen Fruit Cider takes the brand’s offering to the next level.”

The launch will be supported by PR and social media activity.