KitKat has added a Salted Caramel Fudge variant to its KitKat Chunky range.
KitKat Chunky Salted Caramel Fudge bar will be available from August 20 with an RSP of 65p.
The launch will be supported by social media, sampling and PR activity.
The new bar is a combination of crispy wafer finger with a salted caramel fudge flavoured topping, covered in milk chocolate.
KitKat is rotating new flavours each year in a bid to excite consumers. It says millennials, who make up over 20% of the UK population, increasingly expect exciting innovation from brands, with 38% “always looking for new food products to try”.
Last year’s flavour variant, New York Cheesecake had 70% purchase intent with millennials, whilst 2016’s KitKat Chunky Cookie Dough was the no.1 chocolate singles launch.