Ferrero’s Kinder brand has unveiled a partnership with Universal Pictures to celebrate the release of the forthcoming Despicable Me 3 movie.
Rolling out mid-May, new Kinder Surprise eggs – containing the film’s Minion characters – will be available until August.
A range of free POS suitable for all store sizes is available to retailers from yourperfectstore.com.
The new eggs carry an RRP of 92p (20g).
Levi Boorer, Customer Development Director at Ferrero UK, commented: “Kinder Surprise continues to deliver incremental sales for retailers and we’re confident that this new partnership will be popular with parents looking to purchase a relevant treat for their children. The Despicable Me franchise and box office sales have totalled £4.8bn since its launch and, with over 20 million fans on Facebook, we’re confident the new film will be another hit.”
