KeyStore retailers back Christmas foodbank campaign

Craig Brown

Keystore retailers and their customers donated food and other much-needed products to 42 foodbanks during a high-profile campaign launched before Christmas.

The KeyStore Christmas Foodbank campaign saw wholesaler JW Filshill distribute food containers across the KeyStore estate from Doncaster in the south to Wick in the north, with 42 foodbanks benefiting from a mammoth 356 full containers of products collected.

Charities receiving donations included Caithness Foodbank, which has centres in Wick and Thurso; Kirkcaldy Foodbank in Fife; Drumchapel Foodbank in Glasgow; Inverclyde Foodbank in Greenock; and Middleham Church Foodbank in northeast England.

Filshill’s Retail Sales Director Craig Brown (pictured) praised retailers for really getting behind the initiative: “This has been a hugely successful campaign and it struck such a chord with KeyStore retailers that some have decided to continue collecting for their local foodbanks throughout the year.

“Our stores are all very much in the heart of their local communities, so this campaign was a thoughtful way for retailers to support people in need in their area at a time of year when many struggle.”

The KeyStore collection points allowed customers to donate non-perishable food products, including packaged cereals, rice and pasta, pasta sauce, tinned meat and vegetables, tea and coffee, biscuits, and UHT milk and fruit juice. Vital non-food products, including pet food, toiletries, feminine products, baby supplies and household items were also donated.

Last year, KeyStore retailers made 85 individual donations to community groups, schools, charities and sports clubs.