JTI has unveiled a new solution for existing gantry units to support the fast-growing e-cigarette category. Understood to be the first of its kind, the modification includes dedicated space for e-cigarettes built into the tobacco gantry.
Commenting on the new gantry, Londis retailer Arjan Mehr (pictured) said: “This solution is a great way to merchandise e-cigarettes. I think it’s important to site e-cigarettes and tobacco together on the back wall. JTI’s approach creates space which will allow me to showcase a wide range, which is critical in driving footfall.”
Samantha Brown, from JTI’s Merchandising Solutions team, added: “The proliferation of brands in the e-cigarette category has led to poor category presentation, lost sales and consumer confusion as retailers try and squeeze brands into any available space they can find.
“JTI is leading the way as the first supplier to develop a true category-led merchandising solution and it is part of our long term commitment to the category and retailers who choose to partner with us in developing the category further.”
