JTI is extending into the burgeoning e-cigarette Tank market with the launch of Logic Pro.
The Tank market has grown 161% in the last year and is the fastest growing sector within the e-cigarette category.
Using integrated coil technology Logic Pro provides a “no spill, no fuss” device with the use of pre-filled e-liquid capsules. The vacuum-sealed capsules are available in four flavours – Brazilian Bold Tobacco, Ice Fjord (Menthol), Red Cherry and White Vanilla – in different nicotine strengths.
Jeremy Blackburn, JTI Head of Communications, commented: “Logic Pro offers vapers a sleek design, ease of use, the latest technology and above all, quality from a brand they can trust. With an estimated two million regular adult vapers in the UK, Logic Pro meets the demand for the 85% of those who now use Tank e-cigarettes.”
Features of the ergonomically designed Logic Pro device include an e-liquid window for visibility, a long-lasting battery with quick charge and a five-click lock/unlock facility, allowing the user to secure the device safely between uses.
The launch will be supported by a TV and outdoor media campaign from the 1st May.
The TV ad can be viewed, along with a host of other entertaining and informative content, on SLR’s Shopflix site.
