The latest figures from Nielsen have revealed that JTI is now the number one tobacco manufacturer in the UK.
The company now has a 42.4% share of the £15bn tobacco market, and its brands Sterling and Amber Leaf occupy the top spots of the cigarette and roll-your-own categories respectively.
Commenting on this achievement, JTI’s new UK Managing Director Daniel Sciamma said: “JTI’s investment in its brands, people and the trade has been backed up by great partnerships, and on reaching this significant landmark JTI would especially like to thank our trade partners for their support in making this happen.
“At a time when there are new challenges and further restrictions due to come into force later this year, having the momentum behind our brands and becoming the No.1 tobacco manufacturer is very well timed for those customers who continue to partner with JTI.”
