JTI completes Natural American Spirit acquisition

Natural American Spirit logo

JTI has purchased Natural American Spirit’s non-United States business.

JTI plans to use Natural American Spirit’s strong international presence in the premium-priced category to further extend its brand portfolio outside of the US.

Daniel Torras, JTI UK Managing Director said: “We will work closely with Natural American Spirit in the UK to build a business plan which will enhance Natural American Spirit’s already strong growth. Our decision to purchase Natural American Spirit underpins our commitment to continue growing our business faster than our competitors.”

STG July 2021