JTI completes Natural American Spirit acquisition

Natural American Spirit logo

JTI has purchased Natural American Spirit’s non-United States business.

JTI plans to use Natural American Spirit’s strong international presence in the premium-priced category to further extend its brand portfolio outside of the US.

Daniel Torras, JTI UK Managing Director said: “We will work closely with Natural American Spirit in the UK to build a business plan which will enhance Natural American Spirit’s already strong growth. Our decision to purchase Natural American Spirit underpins our commitment to continue growing our business faster than our competitors.”