The JPS range has undergone a pack redesign, which Imperial Tobacco says gives the brand “a distinctively modern aesthetic”.
Black, Blue, Silver, Menthol and White variants have all been rebranded.
Emma Stew, Brand Portfolio Manager for Imperial Tobacco, said: “This premium redesign represents a modern expression of the classic JPS values and will appeal to both existing JPS consumers and also adult smokers who may be considering downtrading to the Economy price sector.
“JPS Blue alone commands a market share of almost six percent, spearheading one of the UK’s best-selling cigarette brands. Offering competitive profit margins across the family, they’re a retailer must-stock.”
The JPS range is available in both standard and price-marked packs, while stocks last.