Jisp has reported that retail sales through its Scan & Save mobile app solution were up 65% year-on-year in January.
January performance figures also showed a marked improvement in scan, tap and redemption totals, up 68%, 77% and 80% respectively. The uplift in taps and redemptions points to a higher level of conversion to sale following a scanning action in store which has contributed to the higher retail sales value.
In addition, savings through the app were up 77% on 2023, this has been driven by greater numbers scanning and an increase in brand investment heading into 2024.
Jisp says greater shopper awareness of promotions through the Scan & Save app has also played a key role in improved performance. Improved data through the business has resulted in a 100% increase in the number of shoppers who can be targeted directly through email and push notification campaigns, driving more customers to promoted product and into stores more frequently.
The data reveals 26% of the apps users now fall into the 18-29 category compared to 23% in 2023. The shift has seen 18–29-year-olds overtake the 30-39 age group (22% in 2024) as Scan & Save’s most active redeemers. This is in line with Jisp’s strategy to get younger shoppers engaged with the app earlier to build greater loyalty over time. Indeed, six of Scan & Save’s top 10 redeemers were under 30.
Jisp Managing Director, Ilann Hepworth, said: “We always planned for a fast start to 2024. We finished 2023 on a superb upward trajectory and it was important that we maintained that. The cost-of-living crisis continues to bite hard on shoppers’ budgets and it’s clear that they’re looking for value.
“Scan & Save continues to offer the greatest value to shoppers compared to other loyalty reward schemes available. Our top redeemers are saving thousands – not hundreds – per year and earning hundreds more in loyalty rewards. While our retailers experience an increase in sales and footfall, receiving additional margin enhancement, and our brand partners are seeing their products outperform the sector through Scan & Save stores.”