The JET fuel brand has launched ‘Keep On Moving,’ its first TV campaign in over 20 years.
Shot on location at the new JET Dove Retail White Rose Service Station in Barnsley and throughout the Peak District National Park, the TV ad is part of JET’s ongoing brand awareness programme designed to increase visibility and consideration amongst new and existing customers.
The campaign film captures the journey through the eyes of the driver and features a man at a grand piano travelling through the countryside playing and singing Joe Jackson’s 80s hit ‘Steppin’ Out’. He then refuels at a JET forecourt before resuming his journey accompanied by the line: “Don’t let filling up slow you down”.
The ad airs until the end of September and other elements of the Keep On Moving campaign will roll out on social media throughout the month.
