Following on from its “Choose Your Cheese” campaign, Jacob’s has revealed its latest NPD with the launch of Mini Cheddars Crispy Thins.
Available in three variants – Toasted Cheddar; Cheddar & Chive; and Cheddar with a hint of Chilli – the new packs roll out from September 10 and will be sold in multipacks of seven at an RSP of £1.88.
The launch will be supported by a shopper marketing campaign in stores across the country and continuing into 2018 with new TV advertising, digital, social media and PR activity.
Given the long-standing “Baked with Real Cheese” positioning for Jacob’s Mini Cheddars, the new range builds on the importance of cheese flavours which represent 20% of the Crisps and Snacks Category and have 71% penetration in Savoury Snacks.
Commenting on Mini Cheddars Crispy Thins, Steve Monk, pladis UK Marketing Director – Savoury, said: “They’re everything our consumers love about the original Mini Cheddars, and now have even greater appeal for the lunch time sandwich market – they make the ultimate accompaniment! By developing a thinner and crispier alternative with interesting new textures and tasty flavours to choose from, we’re confident the latest addition to the Jacob’s range will appeal to a brand-new audience.”
