Jacob’s expands Cracker Crisps range

Jacob's Cracker Crisps

Jacob’s is extending its Cracker Crisps range with the addition of two new seasonal flavours for summer – Mature Cheddar Ploughman’s, and Roast Chicken, Thyme & Lemon – as part of a bigger Cracker Crisps campaign in 2017.

The two variants are offered in a new pack design to differentiate them from the core flavours. They will be available in 150g sharing bags at an RSP of £1.89.

The total range will be supported by a new £4m campaign that will include TV, video on demand, digital and social media activity.

Steve Monk, Marketing Lead – Savoury for Jacob’s, commented: “We know that consumers love our Jacob’s Cracker Crisps. The product has an impressive 38% repeat rate so we’re extremely excited to add two new flavours to the range to further expand into the Snacks category.

“By implementing a huge awareness campaign behind the Jacob’s Cracker Crisps brand this year, we’re confident the new launches will be a success and Jacob’s will continue to expand its presence in the sharing occasion.”