Tic Tac hopes little blue pill will lead to stand-out sales

Tic Tac Intense Mint

Ferrero is adding a new product to its Tic Tac range, with Intense Mint flavour replacing Mint Rush in the core line-up.

Intense Mint is aimed at consumers seeking an “extra-strong mint” taste. This, Ferrero says, clearly differentiates it from the Fresh Mint variant. As does the bold blue colour of the pill, which should also help the product stand out on-shelf.

A £1m multi-channel campaign including the core Tic Tac range will support the launch. Live throughout September, the campaign marks the reappearance of Mr Tic Tac from earlier this year, and runs across TV, video-on-demand and social media.

Levi Boorer, Customer Development Director, commented: “We are always looking at how we can extend the reach of the Tic Tac range, and the introduction of Intense Mint provides an appealing option in a key part of the market. There are three key flavour territories in the category and we have strong, differentiated products for each. The variety of our products, supported by the wider campaign, will help continue to grow people’s love for Tic Tac and drive greater sales across the range.”

Retailers can order in-store display solutions including pre-filled units from Ferrero’s dedicated trade website.

The Tic Tac core range comprises Fresh Mint, Lime & Orange, Strawberry Fields and new Intense Mint.