Imperial has launched its new Regal Signature range, developed exclusively with the Scottish market in mind.
The range of cigarettes and rolling tobacco products features a new blend that is tailored to modern tastes, and is positioned under the strapline ‘The New Champion of Scotland’.
Regal Signature cigarettes provide a firm filter and a round-cornered box for a contemporary and more premium feel. The range, including Kingsize and Superkingsize formats, is available in packs of 20 at an RSP of £11.60.
Regal Signature rolling tobacco comes in a modern-looking portrait pouch with a resealable zip lock for continued freshness. Thirty gramme packs (RSP £16.30) offer both papers and tips, while 50g packs RSP at £26.75 and come with papers.
Tom Gully, Head of Consumer Marketing UK&I at Imperial Tobacco, commented: “Through our new Regal Signature range, we’re offering modern adult smokers a great solution with premium tobacco products and high-quality features from a well-known brand, all at a value price point.”
