Imperial cuts prices

Richmond Real Blue cigarettes

Imperial Tobacco has announced a price reduction on some of its leading brands to help its customers cater for the growing number of value-focused tobacco shoppers.

The RSP of both Embassy Signature and Richmond has dropped to £9.25.

Riverstone Roll Your Own Tobacco 30g and 50g has went down to £11.95 and £19.60. They join recently launched JPS Players Easy Rolling Tobacco in this new price tier.

It’s important to remember these prices are only recommended, and that retailers are always free to set their own.

Tom Gully, Trade Marketing Manager UK at Imperial Tobacco, said: “Following a shift in the market with a rising number of smokers moving to more affordable price points, we have reduced the MRRP on several of our key brands to support retailers and their sales.

“Demand for value tobacco continues to play a major role in shopper purchasing decisions. By adapting the pricing on these leading brands, we can help retailers ensure they continue to offer customers great quality brands at great value price points.”