After seven years, Highland Spring Group and Suntory B&F GB&I have mutually agreed to end their distribution partnership, effective from 26 February 2023.
As part of the exit, SHS Sales & Marketing will distribute Highland Spring’s natural source water products in the impulse and out-of-home channels.
Under the new arrangement, SHS will take over distribution of the Highland Spring and Hydr8 brands within wholesale, convenience and the on-trade. Highland Spring will continue to handle the grocery channel and its private label business in-house.
Simon Oldham, Joint Managing Director, Highland Spring Group said, “We would like to thank Suntory for helping develop the Highland Spring brand over the last seven years and the part they have played in enabling us to achieve our position as the UK’s No.1 plain bottled water brand. We look forward to partnering with SHS and continuing to be a trusted and valued partner for our customers.”
