Nisa’s own-label Heritage range has seen significant year-on-year growth in the chill and freeze sectors for the period August 2014-August 2015. These categories experienced an incremental growth in value of £2.7m when compared to the same period last year.
To date, Heritage chill and freeze category re-launches have delivered some £53.4m in sales to Nisa members. Nisa’s revitalised own label range is performing above and beyond expectations with some products experiencing double digit growth.
The award-winning new look range saw a total sales increase of 5.3% in the chill and freeze sectors compared to the same period last year. Products seeing significant sales increases included continental cheeses such as Heritage French Brie and Heritage Feta, which achieved a 41% and 114% uplift respectively. It has been a hugely successful year for Heritage cheeses, with the territorial range winning five gold awards, three trophies and one silver award following the revitalisation of Heritage in 2014.
Sausages, cooked meats, poultry and eggs also saw substantial growth since the brand relaunch. Ready meals saw a 36% increase, with Heritage Chicken Tikka and Rice as the most popular item from the range.
Heritage Brand Manager, Erin May, said: “We are overwhelmed with the strong performance of Heritage and we will continue to drive it forward so the brand is at the forefront of consumers’ minds.”
The range consists of over 1,000 products across three tiers, consisting of Heritage Pantry, Heritage and Heritage Gourmet.
Nisa member Paul Cheema concluded: “After speaking to our customers, it became very clear that the Heritage brand was such a big part of the shopping experience. When we asked them why, it wasn’t just about the price, but the quality too.”
