Rugby star finds inner child with Haribo

Petrus du Plassis in Haribo ad

Rugby player Petrus du Plessis is the star of Haribo’s latest television advert.

The Saracens prop forward makes his debut on the Tangfastics “kids’ voices” ad as it moves from the rugby field into the changing room.

Hayley Johnson, Marketing Manager at Haribo, said: “This latest Tangfastics advert continues to capture our inner child proposition perfectly, which is definitely showcased by Petrus, the wider cast and the rugby setting.

“Extremely funny and perhaps a little bit cheeky too – it’s a perfect platform for Tangfastics and also as our final creative for 2016.”

‘Changing room’ is part of a multi-million-pound investment, which has already seen three new adverts launch during 2016. It airs across TV, cinema and video-on-demand. Clips of the one-liners from the campaign also feature across Haribo social platforms.

Previous commercial ‘Boardroom’ was ranked number one in Nielsen’s ‘Top 30 Most Impactful Ads’.