Booker has launched four new snack products into its popular Happy Shopper range: Monster Claws, Prawn Shells, Mini Poppadoms and a larger Party Mix bag (90g) price marked at £1. The smaller bags retail at 59p or ‘2 for £1’ and deliver at least 30% POR for retailers.
All the products are packed in bright foil packs to attract shoppers and maximise freshness. The new additions take the Happy Shopper snacking range to seven now, allowing shoppers to mix and match, while the Party Mix bag delivers an ideal opportunity for retailers to increase sales of the larger bags designed specifically for entertaining.
“The Happy Shopper snack range has proved hugely popular with both shoppers and retailers,” said Steve Fox, Sales Director – Retail. “This is because the quality of the product is second to none and they look and taste great. The full range offers outstanding value for money for shoppers and retailers. This is demonstrated through the original four varieties’ fantastic success – since we launched them we have sold over one million boxes and I am confident the four new additions will build even greater sales.”