Tayto’s Golden Wonder brand has unveiled its first major packaging refresh in a decade.
The new design brings to life the brand’s ‘More Punch Per Crunch’ message, with eye-catching packs that focus on the simplified Golden Wonder logo supported by bright, engaging colours and crisp photography.
The new look rolls out across impulse, multipacks, and £1 price-marked packs.
The brand has also expanded its flavour line-up with the launch of a new Salt & Chilli Chicken variant inspired by the Chinese takeaway favourite.
Furthermore, the limited-edition Chip Shop Curry flavour that won a fan poll to mark Golden Wonder’s 75th birthday in 2022 has now been added to the permanent range as a multipack.
The refreshed range will be supported by a significant marketing push in Scotland including radio, YouTube and social media advertising from August to November, reaching more than 80% of Scottish adults, as well as product sampling at events like The Edinburgh Fringe and Oasis at Murrayfield, and trade advertising.
