Golden Wonder has bolstered its squad with the addition of new Barbecue Strikers in time for the FIFA World Cup.
The new ‘baked not fried’ fun snack takes to the pitch in three pack formats: singles, price-marked at 35p/2 for 60p; a 120g sharing bag, price-marked at £1.50; and an 8-pack multipack. All are available from mid-October.
The launch comes as IRI data for Scotland finds the Fun Snacks sub-category considerably outperforming the rest of the market, at +20.8% vs +5.3%.
Golden Wonder said: “Get a kick out of football sales and profits – stock up now!”
