Golden Wonder’s £1m giveaway

Golden Wonder crisps

Golden Wonder is giving away up to £1m worth of prizes in its new ‘Wonder What I’ve Won’ on-pack promotion.

Kicking-off on 1 April for four months, the promo will see over 22 million packs of Golden Wonder and Ringos snacks offer a £5 voucher off a range of over 7,000 gifts from findmeagift.com as well as the chance to win a mystery prize.

The promotion will be supported across TV, online and social media. A new advert will run on TV and digital across Scotland, reaching over 60% of adults. There will also be trade marketing support including a direct mail offer to independent retailers as well as POS.

Matt Smith, Marketing Director for Golden Wonder thanked Scottish retailers for supporting the brand since its refresh.

“Our focus remains on continuing to offer great value to consumers and strong margins for retailers in an increasingly challenging retail market,” he added.

“We have a pipeline of new products and fantastic trade deals for 2019 as part of our Great Golden Wonder Giveaway, so watch this space for further activity in the coming months.”

Suspect It Report It moved off leaderboard for JTI March 2019