Mars Chocolate is extending its Galaxy Duet range to offer its Cookies & Cream, Caramel & Shortcake and Toffee & Popcorn variants in a new large block format.
Available from May 22nd at an rrp of £1.39, the new range aims to build on the success of Galaxy Duet’s three popular singles, two of which were the top block single NPDs launched in 2015.
The large blocks all feature two flavours that consumers can enjoy separately or combined, in a format designed for sharing.
Bep Dhaliwal, Trade Communications Manager, Mars Chocolate UK, said: “As both treating and sharing occasions continue to become more popular with consumers, NPD remains a key driver of growth in the block category.
“With large block NPD accounting for 70% of NPD value sales in 2015 and Galaxy continuing to hold its place as the fastest growing chocolate brand, we encourage retailers to capitalise on this exciting new development for Galaxy Duet.”
A range of POS solutions, including pre-filled and front-of-store options, is available to support the launch.
