Fruit-tella has reformulated its entire range of chews to make them vegan friendly.
Rolling out throughout November, the new packs – which include Strawberry Mix Chews, Duo Stix and the recently launched Berries & Cherries – will be supported with targeted social media, an influencer campaign and targeted sampling.
The chews will still contain real fruit juice and be made with all-natural colourings and flavours.
Lauren Potter, Senior Brand Manager at Fruit-tella, said: “Fruit-tella has been synonymous with the highest-quality sweets since 1931. We are delighted that those who favour a plant-based diet can now join in the fruity fun too.
“We have worked hard to perfect a vegan recipe that replicates the taste and texture of our beloved chews, and we are certain that the new formulation will be a surefire hit with existing consumers and new shoppers alike. We look forward to welcoming some more fans to the Fruit-tella family!”
