Heineken has unveiled a new look for its Foster’s and Foster’s Proper Shandy brands that “pays homage to the lager’s roots and playful Aussie charm”.
Updated packs feature Australian symbols such as the five stars from the nation’s flag and a red kangaroo, and bring back the use of the ‘Amber Nectar’ label.
The new visual identity appears on packaging across all SKUs in the core Foster’s range, including 4 x 440ml, 10 x 440ml and 18 x 440ml multipacks, as well as Foster’s Proper Shandy.
The rebrand follows last year’s ongoing sponsorship deal with the Professional Darts Corporation which sees the brand front and centre at events like the World Darts Championship and the Premier League Darts series.
Convenience retailers can find out more about Foster’s and how to maximise their beer category sales by visiting Heineken’s Star Retailer platform. The scheme encourages the development of a profitable and trending beer and cider range and offers rewards which increase based on participation.
