Forest Feast goes fruitball crazy

Forest Feast Fruit Balls

Snack brand Forest Feast has unveiled Forest Feast Fruit Balls, a new bite-sized, spherical fruit snack.

The new product is available now in 100g packs (RSP £3) from wholesalers in three variants: Mango & Coconut; Pineapple, Mango & Lime; and Milk Chocolate, Mango & Coconut.  Fruit Balls contains 100% dried fruit and no artificial flavours, concentrates or fillers.

The Mango & Coconut and Milk Chocolate, Mango & Coconut variants are also available in smaller 30g packets (RSP £1.25) as part of a new Impulse range alongside the brand’s Dried Preda Fair Trade Mango, which is available for the first time in a grab and go format.

To coincide with the NPD, the brand has also received a fresh new contemporary look. Packaging now features a white background with vibrant fruits, and tropical foliage on its sharing bags, as well as a new logo across the entire product range. There is also a new mascot, Livingstone the elephant, who Forest Feast hopes will become a visual identity for the brand. The pachyderm features along with a new ‘Discover. Make. Eat.’ message on each pack.

Michael Hall, Forest Feast Founder & Director, commented: “Livingstone embodies our role as original snack explorers – travelling to the farthest corners of the globe to discover the most amazing natural ingredients, sourcing them responsibly and carefully, before turning them into incredible snacks. It’s all about shaping, cutting and coating, so our customers can snack, bake and cook with them, however they wish.”

JTI “Don’t be complicit…” leaderboard