Flipz turns festive

Flipz Christmas sharing packs

Snacking giant pladis has launched new seasonal sharing packs for its Flipz pretzels.

The new packs feature Christmas-themed shaped pretzels and are available across the brand’s Milk Chocolate and White Fudge variants.

Flipz Christmas sharing packs are available now in a 160g pack format with an RSP of £2.

Packaging is recyclable through pladis’ partnership with Terracycle.

Jonathan Bull, Head of McVitie’s Commercial & Seasonal Brands at pladis UK&I, commented: “Since launching in the UK in 2018, Flipz has built an incredibly loyal shopper base – with a strong repeat purchase rate of 33% . We’re excited to build on this with our pipeline of innovation, and the new Flipz Christmas sharing packs will help to inject some festive fun in-store, plus we hope these packs will help give shoppers a little lift at the end of a very testing year.”

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