Mars Wrigley has launched new Extra Refreshers – a combination of a thin shell and a soft chew that the manufacturer said “taps into a new dimension in chewing gum”.
Extra Refreshers is available now in three flavours – Peppermint, Spearmint and Bubblemint – in single packs of seven pieces with an RSP of 59p. Pre-filled counter-top units are available from cash and carrys.
The launch is supported by comprehensive online activity and POS is available.
Dan Newell, Portfolio Director at Mars Wrigley, commented: “We are extremely excited to offer a product that will inject the ‘cool’ back into the UK gum category with the launch of our pioneering Extra Refreshers.
“Our new range, with its differentiated packaging and long-lasting taste, aims to offer consumers a fuller, more intense gum-chewing experience. The launch will also help to ‘recharge’ and ‘refresh’ the category as a whole.”