As part of its partnership with upcoming film The Emoji Movie (released August 4), Kerry Foods is hitting screens with a new 10 second ad for its Yollies brand on children’s TV channels, cinema, digital and video-on-demand.
The campaign – called ‘Express Your Selfie’ – gives consumers the chance to win prizes as part of an on-pack promotion across Yollies, Cheestrings and Scoffies.
To enter the competition, shoppers must create an Emoji expression, drawing or selfie with their favourite prop from the movie then upload the results to either the Cheestrings or Yollies website. Props can be found inside promotional packs. Prizes include Emoji-themed lunch boxes and stationery sets.
Victoria Southern, GB Marketing Director at Kerry Foods, commented: “Yollies is already an incredibly popular brand and growing at an exceptional rate since launch three years ago. The new TV creative, which showcases the partnership with The Emoji Movie, is perfect for the fun-filled kids’ yoghurt brand. We are delighted with the latest fun and quirky campaign which is in keeping with the movie, but also drives awareness and stimulates demand for Yollies, driving sales for retailers as well as incremental growth for the category.”
The new 10 second advert airs for seven weeks from August 1.