Elmlea gets fraîche with low fat alternative

Elmlea creme fraiche

Cream brand Elmlea is launching its first-ever crème fraîche alternative product, Elmlea Fraîche.

In line with consumer preference for healthier, lighter versions of crème fraîche, Elmlea Fraîche taps into this demand with 50% less fat than normal crème fraîche products.

Rhiannon Carr, Elmlea Brand Manager, said: “Elmlea Fraîche offers consumers a lighter flavour, with the same great taste people have become accustomed to from the brand.”

Elmlea Fraîche (rrp 79p) will be available across the grocery channel from October, when a staggered roll out takes place.

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