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E-Lites evolves with Curv

E-Lites Curv

JTI is extending its e-cigarette brand, E-Lites, with the launch of the new E-Lites Curv, an e-liquid product. The company said the new range offered a “modern, innovative alternative for existing adult smokers and vapers”.

E-Lites Curv has a unique oval shape, and uses a Swiss made e-liquid exclusive to E-Lites to provide a quality taste. The new range enters the popular rechargeable sector of the e-cigarette category and includes a simple one-touch charging system for ease of use which offers a convenient 2.5 hour charge time. These features differentiate E-Lites Curv from other products available within the e-cigarette category, making it a real profit opportunity for retailers.

It will be available nationwide from 1st July.

A media campaign supporting the launch of E-Lites Curv will include multichannel advertising, including TV. In store point of sale will also be available for independent and convenience retailers, including branded countertop displays and E-Lites advertising graphics for tobacco gantry doors.

Jeremy Blackburn, JTI Head of Communications, said: “The launch of E-Lites Curv will ensure that the UK’s most popular e-cigarette brand continues to offer a wide range of quality products for existing adult smokers and vapers. The e-cigarette category has almost doubled in value over the last two years with rechargables dominating sales, and this new line is a must-stock for retailers looking to capitalise on the increasing consumer demand for quality e-cigarettes.”

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This publication contains images and information relating to tobacco products. Please do not view if you are under the age of 18 years old.

This website contains images and information relating to tobacco products. Please do not view if you are under 18 years of age.

This website contains images and information relating to tobacco products. Please do not view if you are under 18 years of age.

This publication contains images and information relating to tobacco products. Please do not view if you are under the age of 18 years old.