Drench has refreshed its pack design to draw more attention to the juice drink’s “great taste and flavours”.
The updated look also includes new, simplified flavour names – Mandarin & Lemon is now called Citrus; Peach & Mango becomes Tropical; and Pear & Blueberry is grouped as Berry.
The updated packs have simple, clear descriptions and vibrant designs that make it easier for people to identify flavours on-shelf.
They have also rolled out with a PMP format, money moving from £1 per bottle or 2 for £1.70, to 79p per bottle.
The refreshed packs also highlight that Drench is free of artificial preservatives, flavours and colours.
The Drench range is available now in 500ml and 500ml PMP bottle formats.
For more information call Britvic on 0345 7581781 or visit britvic.com.