Mars Petcare brand Dreamies has launched a new campaign called PackAttack to showcase photos and videos of destroyed packs of cat treats.
Bizarre as this sounds, the internet is awash with content uploaded by cat owners showing their pets going to extreme lengths to get their paws on the odd snack or two.
Dreamies’ latest campaign aims to capitalise on this craze by asking consumers to share their own PackAttack experiences.
Clementine Wilding-Taylor, Senior Brand Manager at Mars Petcare said: “PackAttack is a fun campaign based on a real-life insight that we hope will really strike a chord with cats and owners alike. We see lots of cat owners posting photos of their cats with shredded Dreamies packs and we are bringing this story to life and asking consumers to share their Packattack experiences.”
The campaign is supported by print, out of home posters, digital and social media activity.
Those wishing to watch felines in a frenzy should visit SLR’s Shopflix site, where a short video exposing cat vandalism can be found.
