Haribo has hatched a cracking seasonal campaign that invites shoppers to ‘Hunt the Double Yolker’ in limited-edition bags of Starmix.
Shoppers who find one of 20 double-yolk eggs secreted at random in sharing packs of Starmix can claim a family break courtesy of UK Forest Holidays.
The promotion is supported by in-store activation that has been designed to drive category sales for retailers. It runs until Easter Sunday (April 21, 2019) and is Haribo’s biggest-ever seasonal campaign.
Claire James, Trade Marketing Manager for Haribo, commented: “As part of the campaign, Starmix will retain the much-loved pieces that are found in each bag – including the Egg – but 20 packs will also feature a lucky Double Yolker that has been hand-crafted by our team. Those that discover a winning piece will receive a fabulous UK family holiday.
“Hunt the Double Yolker is simple and fun! It complements our seasonal offering, which caters for those customers looking for a tasty alternative to chocolate and reinforces our association to traditional Easter hunting in a distinctly Haribo way.”