Biggar Best-one retailers Donna and Bruce Morgan spent a few days in Amsterdam recently as winners of the Biscuit Retailer of the Year award, sponsored by pladis.
While most winners in awards programmes in the local retailing industry pick up a nice plastic trophy and a certificate for their efforts, winners at the SLR Rewards get treated to something just a little more special, as Biggar Best-one retailers Bruce and Donna Morgan discovered recently when they flew to Amsterdam for a four-day trip courtesy of SLR and Biscuit Retailer of the Year category sponsors pladis.
“It was honestly an absolutely fantastic experience from start to finish,” says Donna. “We were picked up at the airport, taken to a lovely hotel and given a guided tour of the pladis factory – and they even gave us £500 spending money. It was sensational!”
The couple were given a private guided tour of the Zaandam pladis facility just outside Amsterdam by the site’s General Manager and had a ball. Donna explains: “We didn’t know what to expect from a factory tour, to be honest, but it was just the best fun. It’s the factory where they make Go Ahead as well as some of the chocolate biscuits. We saw the whole process from start to finish and even got treated to a mountain of biscuits straight off the production line, still warm. Delicious!”
It was the first time that Donna and Bruce had been in Amsterdam together and, rather than the usual Dam shenanigans, they took the opportunity to visit some galleries, take a canal boat trip and have an amazing meal at the famous Five Flies restaurant.
“The meal was out of this world,” says Donna. “It’s where all the celebs go when they’re in Amsterdam and the seats have famous names on them – we were sitting right next to Bruce Springsteen’s chair. The food was sublime, and the evening was just perfect. In fact, the whole trip was just about perfect. I also have to say that pladis were just so caring and generous and we can’t thank them enough.”
And that’s what you get when you win an award the SLR Rewards – a memorable experience that reflects the huge amount of time and effort you put into running a great store.
Bruce and Donna’s Best-one @ Brownlies store was a clear winner for the judges with its huge and eclectic range of biscuits catering for a whole array of tastes, way more than the standard range found in most convenience stores. Or “biscuit heaven” as one judge memorably put it.
A great Reward for some great retailers.