Mars Petcare has launched two new on-pack promotions across its Pedigree and Dreamies brands.
In the first-ever on-pack promotion to feature on 28-packs of Pedigree Dentastix, shoppers will be able to claim a free Pedigree SelfieSTIX online and enter a competition to win £1,000.
The SelfieSTIX is a little clip that helps dog owners capture the perfect selfie with their pet by letting them attach a Dentastix to the top of their phone. It’s bonkers, but it probably works.
The promo runs until 1 July and is supported by a £500,000 in-store and social media campaign.
Promotional packs of Pedigree Dentastix 28s are available to retailers with a promotional RSP of £5.
For cat owners, the Dreamies Golden Egg Hunt promotion gives owners the chance to win over 100 instant cash prizes comprising of 4 x £1,000, 100 x £100, plus a chance to win £1,000 in a prize draw.
It runs until 19 May and is backed with online video advertising and in-store displays.
