Evian is celebrating the 10th year of its partnership with Wimbledon with a £1.9m marketing spend.
The campaign kicks-off at the end of June, and includes specific Championships packaging sporting a “Snapcode”, encouraging shoppers to scan it with their phone to unlock a special Snapchat lens.
The brand’s Wimblewatch-format – which received 12 million views and won three awards in 2016 –returns this year. The show will be broadcast on Facebook Live from the evian suite at Wimbledon, featuring celebrity guests and influencers while covering the very best of the tournament beyond the tennis.
Aurelia Viennet, evian Brand Manager at Danone Waters UK & Ireland, commented: “We’re very excited to mark the 10th year of our partnership with Wimbledon. The tournament is the perfect fit for evian, and our campaigns have proved a big hit in the past, adding value to the bottled water category overall.
“Wimbledon is such an iconic event that is really about more than tennis. It taps into other themes and moments that people are passionate about. Throughout our campaign we’ll bring every aspect of the Championships to life in a youthful spirit to encourage consumers to experience Wimbledon to the full.”