Daily Mail raises price, drops margin

Daily Mail logo

The Daily Mail has increased its cover price while simultaneously lowering the margin that retailers earn from sales from 23.3% to 22.4%.

As of yesterday (1st February) Monday to Friday editions of the Daily Mail and Scottish Daily Mail increased by 5p to 65p but, instead of earning 15.1p per copy, retailers now receive 14.5p per copy.

NFRN National President Ralph Patel said the newsagents’ group was initially pleased to hear of the price increase: “Much to our dismay, however, it seems that they are giving on one hand and taking with another.  Yes, retailers will receive more money for handling copies of the Mail but not the full payment expected. This is a blow, especially following the support that independent retailers had given to the Mail for its recent Weight Watchers promotion.”

The NFRN has called for a meeting with Daily Mail executives to discuss its members’ concerns.