Cycling Active – Time Inc. UK’s monthly cycling title – is repositioning itself in the market as a brand for the serious road cycling enthusiast to cater to its audience’s progression and investment in the sport.
The relaunch sees Cycling Active sport a new logo, along with a redesigned lay-out to deliver engaging content, and a greater use of aspirational imagery. Content is targeted at road cycling enthusiasts wanting to advance their skills and test their stamina by participating in more events.
Keith Foster, Publishing Director for Cycling Active, commented: “Cycling is now a lifestyle and the sportive market is fast growing, so rebuilding Cycling Active to meet the evolving needs of our readers was vital. To better represent them, the relaunch sees a sole focus on road bikes and now has dedicated sportive content to equip serious riders with all the expert advice and knowledge they need to take on challenging rides and personally progress in the sport.”
Available in both print and digital, the new Cycling Active is on sale now, with a cover price of £4.75.
