Aston Manor Cider has launched a new marketing campaign for its Crumpton Oaks brand.
‘Happy Applecore’ draws inspiration from 90s electronic music and aims to drive sales for retailers during the summer months, when cider consumption typically increases.
The campaign is anticipated to reach over nine million UK consumers and follows data showing that over a third of Gen Z are nostalgic for the 90s, and almost two-thirds of Millennials are nostalgic for their younger years.
Following its hip-hop-inspired ‘Straight Outta Crumpton‘ campaign, the brand again draws on 90s music, with an original track created by Happy Hardcore producer Hixxy. This includes lyrics positioning Crumpton Oaks as ‘the raver with flavour’.
The track features in a video airing across Sky, ITV and All4 in a three-month run, as well as YouTube and other social media platforms. The campaign also includes out-of-home advertising.
To support retailers, Aston Manor reps are visiting 17,000 convenience stores nationwide throughout the summer to provide POS.
