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Creme Egg Biscuits make PMP return

Creme Egg Biscuits £1 pricemarked pack

Burton’s Biscuits have their sights firmly set on Easter, with news that Cadbury Creme Egg Biscuits are set to return with a new £1 PMP in 2016.

Cadbury Creme Egg Biscuits will be available in the traditional six-pack format (rrp £1), but will be joined by a new £1 PMP six-pack, available from 1st January 2016 until Easter Monday (28th March).

Both SKUs are available in shelf-ready packaging of 12.

The product is back for a third year, after delivering £1.7m retail sales value in the 13 weeks from 1st January to 5th April 2015.

The 2016 launch will be supported by in-store activation and full POS kit such as FSDU shippers, shelf-barkers and posters.

“Customers have really taken to the delicious combination of Cadbury Creme Egg and biscuit, and with the introduction of a new £1 PMP, we’re sure demand will be high among shoppers,” said David Costello, Head of Customer Category Management at Burton’s Biscuit Company.

With 86% bought on impulse, Burton’s is advising retailers to merchandise Cadbury Creme Egg Biscuits in a highly visible area of the store to drive sales and maximise the Easter opportunity.

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This website contains images and information relating to tobacco products. Please do not view if you are under 18 years of age.

This publication contains images and information relating to tobacco products. Please do not view if you are under the age of 18 years old.