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Cracker Crisps just got crispier (and thinner)

Cracker Crisps Thins

Pladis has introduced Jacob’s Cracker Crisps Thins, a thinner and crispier version of the original Cracker Crisps format which debuted in 2015.

Available in 130g sharing bags, Jacob’s Cracker Crisp Thins launches in three flavours – Mature Cheddar & Roasted Onion; Sea Salt & Cracked Black Pepper; and Thai Sweet Chilli.

The launch will be boosted by POS and a sampling campaign. Online, digital and press activity is also planned.

Steve Monk, Director of the Regional Brands Business Unit at pladis UK&I, commented: “We look forward to driving further growth to the category by offering this new snacking experience to consumers through their light and crispy texture and flavour-packed taste.”

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This website contains images and information relating to tobacco products. Please do not view if you are under 18 years of age.

This website contains images and information relating to tobacco products. Please do not view if you are under 18 years of age.

This publication contains images and information relating to tobacco products. Please do not view if you are under the age of 18 years old.