Pladis has introduced Jacob’s Cracker Crisps Thins, a thinner and crispier version of the original Cracker Crisps format which debuted in 2015.
Available in 130g sharing bags, Jacob’s Cracker Crisp Thins launches in three flavours – Mature Cheddar & Roasted Onion; Sea Salt & Cracked Black Pepper; and Thai Sweet Chilli.
The launch will be boosted by POS and a sampling campaign. Online, digital and press activity is also planned.
Steve Monk, Director of the Regional Brands Business Unit at pladis UK&I, commented: “We look forward to driving further growth to the category by offering this new snacking experience to consumers through their light and crispy texture and flavour-packed taste.”