Courvoisier counts on convenience

Maxxium UK is launching three Courvoisier gift packs into the off-trade for Chistmas. The packs, which are available at a range of price points will appeal to consumers looking for a luxury gifting solution and are set to further boost sales of the UK’s number one cognac at this key time of year.

Two of the Christmas gift packs feature Courvoisier VS, the first containing a boxed 35cl bottle with a branded silver hipflask. The second features a 70cl bottle with two luxury rolling glasses. The third pack offers a super-premium gifting option featuring a 70cl Courvoisier VSOP bottle packaged together with two rolling glasses. Available now, each gift box has been designed to offer maximum shelf stand out, highlighting the brand’s luxury credentials.

At home entertaining and gifting increase during the festive season and consumers are more likely to trade up to premium spirits, creating a significant opportunity for luxury brands.

Maxxium UK’s Marketing Controller for luxury brands, Chris Anderson says: “The Courvoisier luxury gift packs will help to drive sales in the lead up to Christmas, the biggest time of year for spirits sales. Beautifully packaged, they will draw consumers to the fixture and should be displayed prominently for maximum impact. Our Christmas packs last year performed extremely well driving incremental sales opportunities for our customers. Luxury brands do particularly well during the festive season as consumers trade up to premium drinks, presenting an exciting opportunity for retailers to capitalise on the increased demand. Courvoisier increased its share of total cognac sales last Christmas compared to year as a whole and we anticipate even greater success this year.”

The Courvoisier gift packs are available now across Spar, Booker, Bestway and Makro.

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