Costcutter Supermarkets Group has launched a new cross-category ‘Meal for Tonight’ promotion.
With a choice of the UK’s most popular Italian, Indian and Chinese dishes to cook at home, Meal For Tonight allows shoppers to pick their favourite meat, carb and sauce and create easy meals in under 30 minutes, all for £5 or less.
The campaign is designed to drive basket spend through link purchases across fresh and ambient categories, with retailers supported through merchandising advice and POS, including shelf barkers, SEL backers and shelf stripping to make the mix ‘n’ match offer easily identifiable.
“Offering mission-based solutions is crucial to making life easier for shoppers and driving basket spend,” said Mike Owen, Costcutter Supermarkets Group Category Director for Fresh and Frozen. “Meal for Tonight is designed to answer this need and will particularly appeal to Busy Impulsers and Younger Tonighters.
“Research shows cross-category promotions are a key driver for shoppers, but it’s only part of the solution. To really drive basket spend, we’ve created a strong bank of POS for our retailers to use along with merchandising tips, including products which go with each of the meal types, helping encourage shoppers to put that ‘additional’ line in the basket, to help them create real stand out.”
