Costcutter adds retailer stories to website to further boost recruitment

Costcutter forecourt

As part of its current recruitment drive, Costcutter has added a new section to its corporate website dedicated to encouraging more retailers to join the symbol group.

Jamie Davison, Business Development Director for Costcutter Supermarkets Group (CSG), explained: “Our retailers’ own stories about increasing their sales and profitability, as well as details about the unrivalled BDM support we provide, are triggering a strong pipeline of inquiries and recruitment.”

The site also outlines the comprehensive safety and community support guidance Costcutter has provided for retailers throughout the Covid-19 crisis and highlights its Shopper First insights programme that bids to drive retailer sales. There are also details of CSG’s marketing and business support.

The website features new retailer stories including that of Birmingham store owner Shahih Ahmed, who switched his Crankhall Lane forecourt store to Costcutter in March. He has seen daily footfall triple to 1,000 and weekly sales grow from £5,000 to £30,000 and now plans to convert his other two stores to Costcutter later this year.

Shahih said: “The range and offer are perfect for our store. The change has been phenomenal. It was definitely worth the investment.”

The website additions come close on the heels of one of CSG’s strongest set of financial results to date, with sales increasing by 10% to £426m for the period 1 January to 31 December 2019.

The symbol group also saw a £9m rise in earnings before tax (EBITDA) to £5.1m, completely reversing 2018’s loss of £4.2m.