Coca-Cola has announced a new three-year partnership with the Premier League, signalling the brand’s return to the world’s most-watched football league.
The deal, which also sees Coca-Cola become a partner of the upcoming Premier League Summer Series, includes exclusive fan activities, centre circle experiences and access to tickets.
The sponsorship takes in a number of the soft drink giant’s brands including Coca-Cola Original Taste, Coca-Cola Zero Sugar, Powerade and Smartwater.
The partnership will launch for the 2025/26 season with an exclusive on-pack promotion, with details to follow.
Rob Yeomans, Vice-President, Commercial Development at Coca-Cola Europacific Partners GB, said: “This partnership is a brilliant opportunity to connect with fans through the drinks they know and love – and we know it will drive sales for retailers.
“With the Premier League’s incredible reach and our portfolio of much-loved brands, we’re well-placed to drive meaningful impact for our customers while creating memorable moments for consumers.”
