Thirty-seven industry colleagues have raised an amazing £49,000 for GroceryAid by completing the Welsh Coast to Coast Cycle route.
The sum will help fund 212 CBT counselling sessions for those suffering with mental health issues.
The 358km route, starting in Caernarfon and ending in Swansea, took cyclists through some stunning scenery including Snowdonia National Park and the Brecon Beacons. In the sweltering heat riders had to tackle a gruelling 5,500m of climbs – a combined figure that is higher than Everest Base Camp.
Among those taking part were Bestway’s Trading Director Dawood Pervez and Andrew Thompson, Commercial Director for Booker.
Matt Collins, Sales Director for Convenience, Wholesale, Discounters & Foodservice at KP Snacks, was also in the peloton. He called the ride a “truly amazing experience that is challenging, tough, but rewarding, fulfilling and great fun”.
“It is a unique opportunity to spread awareness of GroceryAid and raise vital funds, network with colleagues, whilst supporting our industry charity. I highly recommend it to anyone, keen cyclist or not,” he added.
After crossing the finish line riders enjoyed a celebratory meal to toast both their achievements and fantastic fundraising exploits.
The Coast to Coast Cycle will return in 2019 with a date to be confirmed. Register your interest by emailing email@example.com or by calling 01252 875925.